Product management is an exciting, emerging field. Many people today aspire to enter this area. While numerous resources exist for learning product management, they are often not fun and lack practicality.
On the other hand, we know that there is a lot of taboo concerning the topic of "infertility”.
We aim to develop a game that uses simulations to teach product management concepts and tools via infertility space.
Our objective is not only to teach product management to learners but also to develop thoughtful, empathetic, and informed product managers.
| Competitor | Current offering | Gaps identified concerning user needs |
|---|---|---|
| Go Practice Simulator (Direct) | Simulates product management scenarios in an interactive textual format | Visual interactiveness is missing, too expensive ($1,190) |
| **Product Management Books | ||
| (Indirect)** | Provides comprehensive theoretical knowledge and case studies. Covers various aspects of product management | Lack of interactive problem-solving |
| **Online Product Management Courses | ||
| (Indirect)** | Structured lessons and tutorials (In sync and async forms, Offered certifications and assessments | Often lack of real-world application and interactivity |
| **Product | ||
| Workshops | ||
| (Indirect)** | Face-to-face training and case study-based learning | Logistics challenges to conduct and attend events frequently |
| **Media resources | ||
| (Podcasts, videos, blogs) | ||
| (Indirect)** | Provides insights from industry experts and practitioners. | Limited interactivity and scattered learning. |
Below are the user personas we have identified for our product.
For Phase 1 (MVP), we will target the ones highlighted in purple.
For Phase 2 (long-term product target) → we will target the ones highlighted in green. They already have some product background and might not want to start learning the basics.
Apart from these, we have also identified the following users. However, we won’t be our target personas since their percentage is very small.
Prachi, 27 yrs → Wants to learn about fertility concepts
Nikhil, 19 years old, is a gamer who explores many games
| User | Dhruv, 22 yrs | Ajith - 25 y/o Male | Adriana, 35 yrs | Radhika, 40 yrs (B2B) | Mit, 37 yrs |
|---|---|---|---|---|---|
| Goals | Get a product role | Build his first startup | Wants to transition to a product role | Teach PM in corporate/college space | Upskill and get promoted |
| Background | Fresh college graduate, with a background in marketing | Has a B.Tech degree and has 3 years of work ex in tech space. Wants to build a health tech startup. | Works as a consultant in a New based firm | Hosts workshops in Companies and colleges in the product space. | Works as a product analyst in a Fintech startup |
| Challenges | Overwhelmed by the resources present | ||||
| Lacks motivation | |||||
| Unable to get a practical experience of the product lifecycle. | Bored by her field and wants to explore the role of a PM | ||||
| Lack of engaging resources that can be used by various people at the same time | Feels stuck in his data-related product role. Unable to get smooth transfer to PM role due to lack of product sense | ||||
| Needs | **A platform that can teach PM concepts, develop critical thinking, and is clutter-free (less distractions, more study) |
Should not be costly** | Wants to gain a practical understanding of how to build a product | Course/platform that can teach her various tools like Figma, Jira, Google Analytics etc. | A good platform which can teach PM concepts in a fun manner, to many people at the same time | Platform that helps build product sense and teaches frameworks and metrics. |